LADERA RANCH, Calif. – (Nov. 29, 2018) – SmartStop Asset Management, LLC (SmartStop), announced today that the company has rebranded its four remaining student housing communities within its portfolio of assets under management to its premium student living brand, YOUnion Student Living®.
The newly rebranded YOUnion properties include: YOUnion @ Columbia, a 400-unit, 760-bed student housing community located three blocks from the University of South Carolina campus. YOUnion @ Ann Arbor, a 97-unit, 345-bed student housing community located three blocks from the University of Michigan. YOUnion @ Fayetteville a 198-unit, 592-bed student housing community located three blocks from the University of Arkansas. YOUnion @ Tallahassee, a 125-unit, 434-bed student housing property located one block from the Florida State University campus.
YOUnion @ Reno, a 186-unit, 709-bed student housing property located two blocks from the University of Nevada, Reno campus, was rebranded in May 2018.
The properties are all located within walking distance of Tier 1 university campuses and were completely rebranded, refreshed and enhanced with high-tech amenities during the fall of 2018.
“SmartStop believes in the power of brand-based real estate investing and we are very pleased to announce the rebrand of these four communities to our YOUnion brand,” said H. Michael Schwartz, chief executive officer. “We believe that once the rebrand is fully complete, the strength of these properties as a YOUnion community will enhance the resident experience, their operations and overall investment.”
Drawing on the success of the first YOUnion property near the University of Nevada, Reno, all YOUnion properties are fully furnished and equipped with amenities like high-speed Wi-Fi, business centers, state-of-the-art fitness centers, relaxation areas, study areas with powered furniture, substantial bed-bath parity and more.
“Every YOUnion property is designed to provide students with comfortable and convenient living areas that foster growth, education, connectivity and an overall blueprint to reach their potential,” said John Strockis, chief investment officer. “The properties are all within walking distance of campus, include quality amenities such as plug-and-play study spaces to increase productivity and group connection, as well as private, high-quality living quarters.”
